Question: When ads establish the brand in memory and create a brand image - as well as drive sales and even affect shareholder value - they

When ads establish the brand in memory and create a brand image - as well as drive sales and even affect shareholder value - they are creating q,
A. brand equity
B. integrated marketing schemes
C. holistic marketing
D. brand dialogue
E. brand loyalty
When ads establish the brand in memory and create a brand

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