Question: When Circuit City, the world's second largest consumer electronics retailer went out of business in January of 2 0 0 9 , pundits thought most
When Circuit City, the world's second largest consumer electronics retailer went out of business in January of pundits thought most of Circuit City's business would be picked up by the largest consumer electronics retailer, Best Buy, as well as Walmart, which also sells a great deal of consumer electronics products. But the competitive landscape created by Circuit City's demise did not conform neatly to predictions. An Indianapolisbased regional chain of consumer electronics stores by the name of hhgregg decided to take a stab at competing with the giants on a national level. Hhgregg planned to open fifty stores in the very same markets Circuit City had operated in and, in some cases, even in former Circuit City stores. Hhgregg believes it can compete even with the huge Best Buy and Walmart by emphasizing highend products and superior customer service provided by a highly trained sales force which is paid primarily on commission. Hhgregg believes that its more knowledgeable sales force, which receives almost hours of training in its first year, covering
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
