Question: When Coca - Cola decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides

When Coca

-

Cola decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Coca

-

Cola has created a

(

)

.

marketing strategy.

.

undifferentiated approach.

.

market segmentation.

.

consumer market.

.

marketing mix.

When Coca-Cola decides to develop a new product, it creates the

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