Question: When Dr Pepper Snapple Group decides to develop a new product, it creates the product itself, determines the price the new product will sell for,

When Dr Pepper Snapple Group decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign to inform the market of the new product. Dr Pepper Snapple Group has created a

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