Question: Question 8 When Pepsi decides to develop a new product, it creates the product itself, determines the price the new product will sell for, decides
Question
When Pepsi decides to develop a new product, it creates the product itself, determines the price the new
product will sell for, decides how to distribute the product to consumers, and develops a promotion campaign
to inform the market of the new product. Pepsi has created an
undifferentiated approach.
market segmentation.
consumer market.
marketing strategy.
marketing mix.
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