Question: When crafting communications programs, marketers are always seeking the q , that resonates with consumers rationally and emotionally, distinguishes the brand from competitors, and is

When crafting communications programs, marketers are always seeking the

q,

that resonates with consumers rationally and emotionally, distinguishes the brand from competitors, and is broad and flexible enough to translate into different media, markets, and time periods.

Select one:

.

positioning staterment

.

value proposition

C unique selling point

.

big ided

.

creative brlef

When crafting communications programs, marketers are always seeking the q, that

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