Question: When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media that

When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC?

They need to feature only young actors.

They need to be updated almost constantly.

They must appeal to a diverse, multicultural audience.

They need to be humorous.

They must appear only in color

(

not black and white

)

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