Question: When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media than

When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media than other forms of IMC?

Question

1

options:

They need to feature only young actors.

They must appear only in color

(

not black and white

) .

They need to be updated almost constantly.

They must appeal to a diverse, multicultural audience.

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