When developing a digital marketing campaign, what is unique about the copy and images to be used that is more critical with social media that other forms of IMC? Multiple Choice They need to be humorous. They need to be updated almost constantly. They need to feature only young actors. Michele's Beauty Secrets is a new, organic-based makeup line. Michele would like to hire Cassie Thorpe, a renowned makeup artist, to demonstrate the use of Michele's Beauty Secrets in her blog. Michele knows that Cassie's followers will be highly interested in her product line. Which factor is Michele considering at this point? Multiple Choice the response that is generated the reach of Cassie's blog the number of hits to Cassie's blog Marlena manages the electrical turbine engine division of Dynamic Enterprises Corporation. Her unit has a somewhat different objective than other units, and Marlena makes most decisions independently, without consulting headquarters. It's likely that she manages a strategic business unit. True or False True False Parties that work along with the focal firm to provide goods and services to consumers are viewed as Multiple Choice cultural cohorts. corporate partners. cartels