When developing a social media campaign, the planning process is impacted by identification of key performance indicators (KPIs). Which of the following sentences is incorrect?

A. KPIS are the metrics used to determine if a businesss social media marketing strategy is effective.

B. Social Media KPIs are used to measure the performance of social media website/application.

C. KPIS are those data points that are most central in achieving specific organizational goals

D. KPIS are continuous monitoring of important business variables.

2.

Google Analytics recommends the following measurement steps (in order):

	A.	1) Create an implementation plan. 2) Define your measurement plan. 3) Implement your plan. 4) Maintain and refine. 5) Document your technical infrastructure.
	B.	1) Create an implementation plan. 2) Implement your plan. 3) Define your measurement plan. 4) Document your technical infrastructure. 5) Maintain and refine.
	C.	1) Create an implementation plan. 2) Define your measurement plan. 3) Implement your plan. 4) Document your technical infrastructure. 5) Maintain and refine.
	D.	1) Define your measurement plan. 2) Document your technical infrastructure. 3) Create an implementation plan. 4) Implement your plan. 5) Maintain and refine.

3.

What is density in social network analysis?

	A.	reflects the flow of information in a network
	B.	refers to the group of people in the network who have the most ties in a network
	C.	reflects how many people in a network are connected (usually directly) to each other
	D.	reflects who has the most ties in a network

4.

Companies can use predictive analysis to understand why a problem occurred. This analysis is a bit more complex, and may even incorporate aspects of AI or machine learning.

Yes

No