When developing a social media campaign, the planning process is impacted by identification of key performance indicators (KPIs). Which of the following sentences is incorrect? A. Social Media KPIs are used to measure the performance of social media website/application. B. KPIS are the metrics used to determine if a businesss social media marketing strategy is effective. C. KPIS are those data points that are most central in achieving specific organizational goals D. KPIS are continuous monitoring of important business variables.