Question: When Ford decided to call its X - Trainer / Freestyle model a sports wagon, what was it doing with that particular label? making fun

When Ford decided to call its X-Trainer/Freestyle model a "sports wagon", what was it doing with that particular label?
making fun of people who drive station wagons
relying on the product descriptor to convey the key benefit
overcoming negative stereotypes about people who drive station wagons
relying on the product descriptor to convey category membership
claiming it was the same as all other sports wagons
When Ford decided to call its X-Trainer/Freestyle model a "sports wagon",

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