When Procter & Gamble bought the Old Spice brand in $1990,$ it planned to transform the old, stagnating brand into a men's "personal$-$care powerhouse." The ads that P&G developed shed the older man image and now appeal to $18-$to $34-$year$-$olds. In terms of the communication process, P&G had tc ts idea to deliver the message to the new target market.

Select one

A$.$ Respond

B$.$ Discuss

C$.$ Decode

D$.$ Encode

E$.$ Feedback