Question: When purchasing a smartphone, if a consumer were to choose the Google Pixel because it was highest on the most important attribute, this consumer would

When purchasing a smartphone, if a consumer were to choose the Google Pixel because it was highest on the most important attribute, this consumer would be using the:

A. Lexicographic rule

B. Elimination-by-aspects rule

C. High price equals high quality rule

D. Disjunctive rule

E. Conjunctive rule

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