Question: When segmenting consumer markets by consumption rates, it is usually assumed that: A large proportion of consumers ( e . g . 7 5 %

When segmenting consumer markets by consumption rates, it is usually assumed that:
A large proportion of consumers (e.g.75% or more) will be heavy users and account for the majority of the product's consumption
About 50% of the market will be heavy users, 25% will be moderate users, 15% will be light users and the remaining 10% will be sporadic users.
A small proportion of consumers (e.g.20%) will be heavy users and account for the majority of the product's consumption
About 50% of the market will be heavy users, the remaining 50% will consist of light or moderate users.
When segmenting consumer markets by consumption rates, it is usually assumed

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