Question: When Tim was calling on a potential customer, he found the school principal he wanted to see was too busy to meet with him. The

When Tim was calling on a potential customer, he found the school principal he wanted to see was too busy to meet with him. The principal's secretary offered to look through Tim's product brochures and pass them on to the principal if Tim's product was potentially useful. Which role in the buying centre does the secretary have?

Select one:

a. decider

b. purchaser

c. buyer

d. gatekeeper

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!