Which marketing channel is designed to return goods to its producers?

Direct

Wholesale

Dual

Reverse

Which marketing channel uses industrial distributors who take the title to the goods they represent as an intermediary?

Producer to wholesaler to retailer to consumer

Producer to agent to wholesaler to retailer to consumer

Producer to wholesaler to business user

Producer to agent to wholesaler to business user

The marketing team for a company entering a foreign market for the first time considers how best to distribute the products through channel within a specific trade area using an exclusive distribution process.

Which channel plan represents this level of intensity?

Limiting the international distribution effort to internet-generated orders

Identifying a limited number of outlets in the area to sell the product

Using one wholesaler in the targeted geographic area

Saturating the new market using all available outlets

Which type of marketing conflict exists between two competing discount retailers?

Oblique

Horizontal

Vertical

Gray

In which type of vertical marketing system is distribution coordinated through formal agreements among channel members?

Contractual

Corporate

Integration

Administered

Which element of the distribution system describes how a company moves its products through the system?

Inventory control

Transportation

Customer service

Warehousing

What is the key feature of integrated marketing communications?

Generalized mass communication to audiences

Placement of the marketing channel at the center of communication

Inclusion of other organizational units that interact with the consumer

Separation of elements of the promotional mix

Seniors managers want to reach a specific segment of customers through customized communication that can be measured for effectiveness.

Which promotional mix element will directly address this company's needs?

Buzz marketing

Guerilla marketing

Viral marketing

Direct marketing

An account executive proposed an ad that implied incorrect buying decisions could lead to illness or injury.

Which appeal is being used in the proposed ad?

Intellectual

Traditional

Practical

Emotional

A marketing manager wants to use the company's website to improve brand image. The manager decided to use kiosks so consumers can view product color alternatives.

Which type of advertising strategy is being used?

Comparative

Cooperative

Interactive

Retail

Which advertising objective is used when an organization wants to keep the name of a product in the public's mind?

Remind

Desire

Persuade

Inform

To increase sales, a home security company has a specially trained representatives stationed in each of the stores that sell its products. These representatives are available to answer questions for their customers as well as provide demonstrations.

Which promotional factor is represented?

Product life cycle

Nature of the product

Price of the product

Nature of the market

Which step in the sales process occurs prior to handling objections?

Closing

Demonstrating

Prospecting

Approaching

A customer wants to buy a vehicle. The customer worked with a salesperson to buy a different vehicle and emails this salesperson but does not receive a reply. The customer visits the dealership where the customer bought the previous vehicle and finds out that the salesperson has transferred to another dealership. The customer visits the salesperson at the new location and purchases a vehicle. The salesperson gives the customer a referral for future purchases and sends a follow-up email and a thank-you gift to the customer's house.

Which type of selling style is this an example of?

Consultative selling

Purchase selling

Creative selling

Relationship selling

A high-end handbag manufacturer requires retailers to adhere to a minimum price for its handbags sold exclusively at upscale boutiques.

Which legal pricing constraint applies to this situation?

Clayton act

Robinson-patman act

Fair trade laws

Price equity laws

An electronics manufacturer sets an initially high price for a new music player.

What is the manufacturer's initial pricing objective?

Volume

Meeting competition

Prestige

Profitability

The cost of extracting, transporting, and refining crude oil from foreign countries has been relatively stable with moderate increases for inflation. However, the pricing at gas stations has gone down significantly.

Which method will determine the price of gas?

Cost regulation of state run utilities

Cost-oriented analysis of oil extraction

Increased supply of gasoline due to fracking

Increased demand of gasoline in summer months

The state utilities commission decides to cut the electricity price (rate) for aluminum manufacturer because the manufacturer will guarantee 600 jobs for two years in the rural community with little economic activity. The electricity price is far below what the local consumer pays for the same electricity which is generated through hydro-power from a river?

Which monopolistic element did the state commision use to determine the electricity price?

The carbon-neutral renewable source of providing this type of fuel energy

The local community's support for the commission pricing policy

The lack of effect on environmental renewable energy resources

The government-regulated commodities' ability to gain company concessions

A big-box retailer uses a macro strategy of being low-cost provider. The retailer never uses markdowns but does adjust prices frequently based on what they have to pay the manufacturer and a markup of 5%.

Which pricing method is the retailer using?

Demand-cost pricing

Full-cost pricing

Incremental-cost pricing

Cost-plus pricing

Which pricing strategy is used when a company uses only directly attributable to a specific output?

Everyday low prices

Cost-plus

Incremental-cost

Price Quotes

Which type of marketing structure is used when a firm competes in an industry in which is easy and the product differentiation is minimal?

Monopoly

Oligopoly

Monopolistic competition

Pure competition

Which advertising objective does an advertisement have that seeks to encourage existing customers to become more loyal to the brand?

To inform

To engage

To collect market research data

To generate sales leads

What is a potential challenge when using e-marketing rather than offline marketing?

Increased overhead costs

Fewer marketing options

Increased security concerns

Fewer data-gathering options