Question: Which of the following revolves around a single theme or message that is welcomed by the target market? You need to be careful when developing

Which of the following revolves around a single theme or message that is welcomed by the target market? You need to be careful when developing one as you do not want to alienate people. Thus, it is recommended you test the creative idea

(

central theme

)

with customers before launching.

Group of answer choices

Product development

Lead generation

Advertising campaign

Market development

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