Which of these statements is the most accurate with regard to simulated test$$ marketing?

A$.$

Simulated test marketing is less expensive relative to traditional test marketing.

B$.$

Simulated test marketing provides better data since it removes the human element.

C$.$

Simulated test marketing is much more expensive relative to traditional test marketing since it requires the use of a supercomputer.

D$.$

Simulated test marketing can result in product launch failure more frequently than traditional test marketing.

E$.$

Simulated test marketing takes longer than traditional test marketing but the data quality is higher.

Answer rating: 100% (QA)

The detailed answer for the above question is provided below The ... View the full answer