Question: Which specific consumer behavior factors are likely to have the strongest influences on a company s purchase of a new aircraft? How can Cessna incorporate

Which specific consumer behavior factors are likely to have the strongest influences on a companys purchase of a new aircraft?
How can Cessna incorporate the influence of these factors in its marketing planning?
At what stage in the buying decision process is the website targeted? Explain your response.
Compare this site with the site for imaging equipment (MRI) marketed by General Electric. Which site serves the purchasing process better?

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