Question: Which statement about customer value is most accurate? It is impossible to place a dollar value on a loyal, satisfied customer. Target customers assess customer,
Which statement about customer value is most accurate?
It is impossible to place a dollar value on a loyal, satisfied customer.
Target customers assess customer, regardless of the price.
Research suggests that firms can be most successful by being all things to all consumers.
Loyal customers are less profitable to firms in the long run since they expect lower prices over time in order to remain loyal.
By providing unique value for targeted buyers, firms can build longterm
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