Question: Which statement about why firms develop new products and services is inaccurate? Companies develop new products or services to exploit existing capabilities. New products or

  1. Which statement about why firms develop new products and services is inaccurate?

    1. Companies develop new products or services to exploit existing capabilities.

    2. New products or services provide benefits to the firm.

    3. Companies can use new product development to block out competitors.

    4. Firms should avoid developing new products/ services and focus on maintaining current customers.

    5. New products or services can give firms a competitive advantage in the marketplace.

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