While answering this question select the answer that is most relevant with the example discussed in the class.

Howard Schultz wanted to bring the espresso culture of Italy to the USA through the introduction of Starbucks. however, when he wanted to open a Starbucks in Italy after its success in the USA, he faced a host of problems because there were differences in across the two countries. However, he went ahead with the idea because Starbucks can still create value and can still cater to customers who $-$ Thus Starbucks went ahead and have opened multiple stores across Italy to cater to these customers.