Question: While products strive to be consistently the same, services are heterogeneous. What contributes to these differences? Each customer experiences a service differently Regulatory environment affects

While products strive to be consistently the same, services are heterogeneous. What contributes to these differences?

  • Each customer experiences a service differently
  • Regulatory environment affects service delivery
  • Service providers micro tailor service to a customer
  • Services cannot be delivered consistently each time

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