Question: While TV advertsing, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad.

  1. While TV advertsing, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad.

    cost per contact

    reach / frequency ratio

    commercial cost

    effective frequency

    financial reach

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