Question: 1) While TV advertising, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular

1) While TV advertising, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad.

- reach / frequency ratio

- financial reach

- commercial cost

- cost per contact

- effective frequency

2) As part of its __________________________ strategy, a company will send out press releases about new products in order to encourage the news media to write out these products.

advertising

sales promotions

product placement

news aggregation

public relations

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

QUESTION 1 While TV advertsing, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad. commercial cost financial reach...

Please answer part A and part B. Explain as much as you can! Part A.) An ad for the toothpaste brand Hello shows how this toothpaste will work to whiten your teeth is a safe way, which is the...

While TV advertsing, especially during prime time, can be expensive, __________ can be comparatively low if a high number of consumers see a particular ad. cost per contact reach / frequency ratio...

2. What are the total gross impressions? 3. What is the reach? Print media works the same way as broadcast. Each reader of a magazine title is considered an impression. Totaling all readers of each...

What are the answers for thise financial ratio analysis for JetBlue case, acording to the following: 1) Current ratio(Liquidity) 2) Total debt 3) Debt-equity 3) Inventory turnover 4) Receivables...

MKT500 Week 7 Discussion Board I have attached the question, lecture notes, and an example of a student's response to the questions. Running head: KEYSAN NATURALS COMPANY: AIDA PRINCIPLE Keysan...

Which factor makes it difficult for small - size advertisers to use television as part of their media mix? A ) the failure of TV programs to reach their intended target markets B ) the lack of...

Case Study: MK Restaurant in Thailand The restaurant industry is one of the most competitive in Thailand. With a large number of players ranging from restaurants in five-star hotels, global fast-food...

Analysis What is the Real Problem tin the case that is be below. a. Common Causes - Compare the causes and look for commonality b. Primary Problem - Based on commonality identify THE primary problem...

Prepare a summary of the auto industry by reviewing the attached report. Then compare these two companies, Group 1 Auto and Sonic Automotive. Base on a review of the two companies financial...

As discussed in the "A Word About . . . Green Chemistry: L-DOPA", the (R,R) DiPAMP phosphine ligand was used to prepare the precursor to L-DOPA. What is the absolute configuration, R or S, of the...

Indicate whether each of the following statements is true or false by writing T or F in the answer column. 1. Persons familiar with good accounting practices recognize that assets should never exceed...

Which of the following is NOT true regarding syndication? Multiple select question. Syndicators usually invest their own capital A syndicate can be formed to acquire, develop, manage, operate or...

SIMAD UNIVERSITY Class: BACC25 Subject: Islamic Accounting Instructions: a) Follow The Instructions. Midterm Exam Instructor: All Ibrahim Date: 6-4-2022 b) You Have 1.5 Hrs. To Complete This Test. c)...

9. Describe the characteristics of power.

5. The month of Ramadan, a month of fasting for Muslims, ends with which holiday? a. Eid ul-Fitr b. Allahu Akbar c. Takbir d. Abu Bakr

2. What is the name of the dish that features black-eyed peas and rice (although sometimes collards, ham hocks, stewed tomatoes, or other items) and is served in the South, especially on New Years...