Question: While you are browsing the internet, you see an ad from Reader's Digest Sweepstakes asking you to enter your contact information and email address for

While you are browsing the internet, you see an ad from Reader's Digest Sweepstakes asking you to enter your contact information and email address for a chance to win $

10, 000, 000 .

What online marketing tactic does this illustrate?

.

lead generation

.

social

-

media marketing

.

Web analytics

.

search engine optimization

While you are browsing the internet, you see an ad from

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