Question: Why did Edmunds develop the Inside Line iPhone app? It's nice to provide Inside Line as a free news service and discussion forum for car

Why did Edmunds develop the Inside Line iPhone app? It's nice to provide Inside Line as a free news service and discussion forum for car fans, but companies that provide free services for no reason don't stay in business. How does Edmunds expect to earn enough money with this app to justify its development and support costs? Companies must plan their software carefully before developing it. Think of a situation where a mobile app for accessing information about cars would be more useful than a site that required a full-size computer

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