Why is it important to be careful when using online translations to create new content?

Question 83 options:

	The results may lack cultural context.
	It is not available for some languages.
	Hiring translators guarantees effectiveness.
	English is considered business language.
	Marketers should be fluent in multiple languages.

When developing social media strategies, it is important that companies:

Question 84 options:

	imitate their competitors.
	consider internal capabilities.
	increase their marketing budget.
	consistently avoid operational concerns.
	implement a call to action first.

Social media marketing goals must be flexible because:

Question 85 options:

	stakeholder values change as industries evolve.
	products require regular adaptations.
	traditional media is flexible.
	firms may discover new information.
	brand management and sales disagree.

According to the text, which is NOT recommended as a best practice of social media platform marketing?

Question 86 options:

	Communicate with an audience in the most appropriate way.
	Monitor marketing metrics related to all media.
	Use keywords independent of search engine strategy.
	Develop clear objectives for audience engagement.
	Know social media audience demographics.

Which tool helps the marketer keep track of campaigns and how content is being purposed?

Question 87 options:

	Editorial schedule
	Gantt chart
	Publisher manual
	Style guide
	Content calendar