Question: Why should companies develop and introduce new products? 1 . Because it is relatively inexpensive and therefore worth the time 2 . To keep their

Why should companies develop and introduce new products?
1. Because it is relatively inexpensive and therefore worth the time
2. To keep their product designers busy
3. To replace deleted products so the broadness of the marketing mix remains unchanged
4. Because new products are almost always successful
5. Because failing to do so can threaten the future success of the firm

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