Question: Why should companies develop and introduce new products? a. Because new products are almost always successful b. Because failing to do so can threaten the

Why should companies develop and introduce new products?

a.Because new products are almost always successful

b.Because failing to do so can threaten the future success of the firm

c.To replace deleted products so the broadness of the marketing mix remains unchanged

d.To keep their product designers busy

e.Because it is relatively inexpensive and therefore worth the time

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