Question: Why should companies develop and introduce new products? a . Because failing to do so can threaten the future success of the firm b .

Why should companies develop and introduce new products?
a. Because failing to do so can threaten the future success of the firm
b. Because new products are almost always successful
c. To replace deleted products so the broadness of the marketing mix remains unchanged
d. Because it is relatively inexpensive and therefore worth the time
e. To keep their product designers busy
Why should companies develop and introduce new products? a. Because failing

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