Question: Willemain was interested in determining the issues to which expert modellers devote attention as they formulate their models. He identified five topics important to modellers:

Willemain was interested in determining the issues to which expert modellers devote attention as they formulate their models. He identified five topics important to modellers:

  • Problem context
  • Model structure
  • Model realization
  • Model assessment
  • Model implementation

Imagine a BUSINESS CASE, describe it, and explain each of these topics in your case.

This is an example response:

I imagine a startup that wants to enter a new target market.

Problem context: A startup wants to enter a new target market. They like to predict the number of customers in this new market.

Model structure: They creates the assumptions such as: The product is innovative; The market is very small; we don't have direct access to the market; There is a limited budget marketing

Model realization: The startup collects data by doing a quick survey and analyze the results. This survey will help them to have a sense of the new target market.

Model assessment: They do a deeper assessment by doing a market research. They collect more data and evaluate their assumptions.

Model implementation: Finally they work directly with an agent to ship the product to the new market and evaluate the market performance metrics.

please be breief

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