With ____, global marketers create a new product for individual markets.

Select one:

a. product invention

b. standardization

c. promotion adaptation

d. product adaptation

e. promotion invention

Which management philosophy achieves long-term goals by addressing both the customers and the societys needs?

Select one:

a. Sales philosophy

b. Societal philosophy

c. Production philosophy

d. Marketing philosophy

e. Product philosophy

Priscilla buys a Tesla Model S because she wants to use the autopilot on dirt roads. She becomes disappointed when she discovers that autopilot does not work in this situation. Priscilla has low levels of ____ from the Tesla Model S.

Select one:

a. relationship touch points

b. customer satisfaction

c. opportunity for repeat customers

d. customer value

e. marketing opportunities

The level of ____ depends on customer expectations.

Select one:

a. seller value

b. customer satisfaction

c. customer value

d. product value

e. sales

Each country has its own ___, the commonly shared traditions, values, and preferences.

Select one:

a. ethics

b. social abilities

c. culture

d. demographics

e. economy

Izzy wants to become a cyclist but has no knowledge of the sport. Buying a proper bicycle for herself will most likely involve ____.

Select one:

a. extensive decision making

b. routine response behavior

c. contemplative response behavior

d. limited decision making

e. arms-length decision making