With the press release completed and deployed it is time to take a step back and look at preventing such incidents in the future. To do this, you will produce a crisis management document to help Fizz Cola deal with other public relations issues in the future - with the goal being to mitigate the initial crisis through quick and appropriate responses, and to prevent it from getting worse.

Reach out to Morgan Sawyer again to get her thoughts on what the organization needs in a crisis communication plan. When you are finished drafting the plan, follow up by submitting it to her in the same thread.

~Stephanie

Now Draft a crisis plan with what you have learned from your previous interactions with Morgan and other stakeholders. Fizz Cola requires a crisis communication plan.