working as a media plan incharge

product case : "Tread Max" tredmill for peloton company

assume no pandemic

budget $750,000

target audience Men 56-65,youngsters,high income

canadian,lives in urban area

enjoy art,running , cycling

Kindly help or guide ASAP

specially for blocking chart

Your client wants your help choosing 3 types of media from the list below: - Print Media Choices - Newspapers - Magazines - TVChoices - TV Commercials - Radio Choices - Radio Commercials - Out-of Home Choices Outdoor Advertising (Posters, Billboards, etc.) - Transit-specific Advertising - At-Retail-specific Media - Direct Response Media Choices - Direct Mail - Interactive Media Choices Online Advertising (Web Banners, Video Advertisements, etc.) Social Media-specific Advertising - Experiential Marketing Choices Events Sponsorship-specific Events 1. Choose 3 of the media listed to recommend your client. Consider your target market above, and explain in detail, why you made these choices for them. Describe which exact type of media in each of the categories that you would select and explain why this would be a good fit for your target market. Note, you can choose more than one type. For example, you may choose to advertise in a print magazine and a print newspaper - these would count as two different media choices. Also, please be specific. For example, if you choose magazines, which magazines did you select? What type of spread? Where would you place the advertisement? (8 marks) 2. Give two specific examples of specific types of advertising media that you would NOT use for your target segment and explain in detail why these would not resonate with your audience. (4 marks) 3. Explain why it is important that all the advertisements must have coordinated media selections and a consistent look. (2 marks) PART 2: BUILDING YOUR MEDIA PLAN (16 marks) 4. Pick a launch date for your media plan for your product's marketing campaign. Consider your product and your target market, and explain why you chose this date. (1 mark) 5. Divide up your budget across your media choices and fill in the blocking chart below. (12 marks) Fill in the media blocking chart with timelines when your media would run and how much you would spend on each. Explain why you chose these launch dates and allocated these dollar amounts. Explain the type of schedule you have created for each media. Note, you do not need to spend all of your budget