Write a Marketing program for client retention strategy for a consulting firm that is involved in grant writing.

Develop your program marketing mix (4 Ps) that helps company to reach its goals and to be successful. You may use new marketing tools in this stage such as using new communication tools (e.g. social media), CRM systems, new channels of distributions, and so on. Your marketing program includes:

a. Product strategy
Type - good, service, idea etc.
Features - how will it be different from the competitors?

- Branding Strategy
Identification - brand name, label and packaging
Production method delivery of service
Others

• Price strategy
Which pricing strategies do you believe they are using and or should be using and why? Please provide examples to support your point
• Promotion strategy
• Personal selling
• Advertising
• Internet - website, social media, email etc.
• Television
• Radio