write a paragraph explaning the ife matrix chart

A B Internal Evaluation Coca-Cola Company 0.06 1 5 2 B 3 3 4 3 0.2 0.02 0.05 0.07 0.06 0.3 0.1 0.05 0.07 0.04 0.05 3 3 Strong brand image Highest brand equity Extensive distribution network Larget market share High customer traffic & loyalty Extended global reach Acquisitons Company Valuation Marketing strategies Bargaining power Weaknesses LOW Product diversification Water Management issues Currency Fluctuations Competitive pressure from rivals Absence in health beverages Lack of innovation Dependent upon sles of soft drinks Fenacure to foreion change nick 0.21 0.24 0.09 0.3 0.2 0.28 0.16 0.15 4 4 8 5 96 10 7 11 8 12 9 13 10 14 15 16 17 18 19 20 21 32 0.1 0.03 0.03 003 0.02 0.07 0.05 Vo.nz 2 1 2 0.2 0.03 0.06 0.06 0.02 0.14 0.1 D E 2 3 4 55 26 107 118 129 13 10 0.05 0.07 0.06 0.3 0.1 0.05 0.07 0.04 0.05 4 3 4 3 3 4 0.2 0.21 0.24 0.09 0.3 0.2 0.28 0.16 0.15 4 3 B Highest brand equity Extensive distribution network Larget market share High customer traffic & loyalty Extended global reach Acquisitons Company Valuation Marketing strategies Bargaining power Weaknesses Low Product diversification Water Management issues Currency Fluctuations Competitive pressure from rivals Absence in health beverages Lack of innovation Dependent upon sles of soft drinks Exposure to foreign exchange risk High attrition rate in work force Lack of investments in new technologies Total 15 18 17 18 19 20 21 22 23 24 25 0.1 0.03 0.03 0.03 0.02 0.07 0.05 0.07 0.03 0.03 2 1 2 2 1 2 2 0.2 0.03 0.06 0.06 0.02 0.14 0.1 0.07 0.06 0.03 2.83 IN