Write a positioning statement for yourself to convince your favorite company to hire you.

Remember the template for positioning statements: For [target market segment], [brand] is the [product category] that provides the best [key benefit] because [justification of the benefit].

Of course, a few things need to move around in the template for it to work. For the purpose of this exercise, you can equate target market segment to your favorite company, and brand to yourself. So the 3 variables are:

• product category which will be based on your major
• key benefit is your differentiation among the other candidates and the reason why the company should hire you
• justification of the benefit is how you can convince the company about your differentiation/key benefit.