Question: write a proposed Marketing plan for DOVE shampoo product using below link: https://www.dove.com/us/en/hair-care/shampoo.html Analyse Marcom by making a Marketing Poster and Storyboard of a Video

write a proposed Marketing plan for DOVE shampoo product

using below link:

https://www.dove.com/us/en/hair-care/shampoo.html

Analyse Marcom by making a Marketing Poster and Storyboard of a Video commercial

  • Dove's Marketing Strategy overall
  • Target audience
  • Posters Campaign: Banner, Flyers, Advertisements in news papers & magazines, emails, social media, direct marketing,
  • Creativity of the communication and activation: Keyword analysis & selection, Content analysis and Generation, Website Flow and Link Building

Marketing Goals

  • Primary business objectives
  • Market Development
  • Promotional Tools (List)
  • Sale chanel: E-commerce, official website, B2B, B2C
  • Outcome Measurements

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