Write a reflection essay in 800 words on the topics discussed in class on Day 4 and Day 5.

Day 4

2.4 Describe the product life cycle concept and relate a marketing strategy to each stage.

2.5 Discuss the nature and significance of branding, packaging, and warranties.

2.6 Identify the attributes of a successful brand name.

Day 5

3.0 Correlate the applications of marketing about the service continuum (CLO3).

3.1 Examine the four elements of services.

3.2 Explore how consumers purchase and evaluate services.

3.3 Examine the importance of internal marketing in service organizations.

3.4 Examine the marketing mix for services.