write the difference between primary and secondary data. a. Provide your own example of each. b. Summarize the advantages/disadvantages of using secondary (vs. primary data) for conducting research. 2) What are "Data Brokers" and what role do they play in generating secondary datasets to be used by marketers? a. In what ways can these data collection practices harm consumers? b. In what ways can they benefit consumers? 3) In your opinion, when is it acceptable for a company to collect personal data about consumers? a. Does it depend on the type of data collected? Explain. b. Does it depend on what the company does with the data, once collected? Explain.