You are a mobile phone manufacturer manufacturing phones for different segments of the population. Sales for your lower segment phones is falling while sales for your higher segment is increasing.

Why do you think is this happening? What could be the reasons? How do you deal with situation? Does this need any change of strategy? What changes would you do in strategy? Give valid reasons, examples while answering the questions.

Answer rating: 100% (QA)

Reasons for Declining Sales in Lower Segment Phones and Increasing Sales in Higher Segment Market Saturation in Lower Segment Reason The lower segment of the market may be saturated with many competit... View the full answer