ASSIGNMENT BACKGROUND: You are a new manager for a retail store. The store is established and well known in the community. You noticed that for the past six months, your store has been seeing decreasing customer traffic, and therefore, lower sales. You are concerned that perhaps the marketing for your store has started distancing your customers or that a competitor in the neighborhood is doing a better job reaching your customers. You understand that it will take a good amount of research and time to discover the cause of this loss of customer traffic. You are meeting with the director (your boss) in a few weeks, and you think if you make a good enough presentation, you can get approval for this involved research project. YOUR TASK: You will create a presentation discussing the impact that psychographics, behavioristics, geographic, and demographics have on customer behavior. You will also cover the influence that your target customer's behavior has on a sustainable competitive strategy for your retail store. Submit a presentation with a 2-3 page narrative, double-spaced, 12-point font, 1" margins (only use one line for the heading to state your name - BA118 - the date). -OR- Submit a PowerPoint presentation with a minimum of 10 slides: a title page, content slides, and a conclusion. Upload your presentation to the assignment by the due date. GRADING RUBRIC