You are required to develop a new product and generate a marketing strategy. Headings have been provided for your reference, which will help you understand what to include in this assignment.

IDEA GENERATION Generate an idea for your new product utilizing internal or external sources

IDEA SCREENING Screen your idea through R-W-W framework of screening ________________________________________________

CONCEPT DEVELOPMENT AND TESTING Generate any 3 concepts of your new product and Explain how you would test any 1 of these concepts.

MARKETING STRATEGY DEVELOPMENT Describe segmentation characteristics of your Target Market Geographic Demographic psychographic Marketing Mix Price Product Place Promotion _______________________________________