Question: You are required to develop a new product and generate a marketing strategy. Headings have been provided for your reference, which will help you understand

You are required to develop a new product and generate a marketing strategy. Headings have been provided for your reference, which will help you understand what to include in this assignment.

IDEA GENERATION

Generate an idea for your new product utilizing internal or external sources.

IDEA SCREENING

Screen your idea through R-W-W framework of screening.

CONCEPT DEVELOPMENT AND TESTING

Generate any 3 concepts of your new product and Explain how you would test any 1 of these concepts.

MARKETING STRATEGY DEVELOPMENT

Describe segmentation characteristics of your Target Market

Geographic

Demographic

psychographic

Marketing Mix

Price

Product

Place

Promotion

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