You are required to develop a new product and generate a marketing strategy. Headings have been provided for your reference, which will help you understand what to include in this assignment IDEA GENERATION Generate an idea for your new product utilizing internal or external sources IDEA SCREENING Screen your idea through R-W-W framework of screening CONCEPT DEVELOPMENT AND TESTING Generate any 3 concepts of your new product and Explain how you would test any of these concepts. MARKETING STRATEGY DEVELOPMENT Describe segmentation characteristics of your Target Market Geographic Demographic psychographic Marketing Mix Price Product Place Promotion Marking Rubric Weight 50 and how they are key A Grade C+ Grade 88% B+ Grade 8 Grade 74 C Grade F Grade Components 67% - 74 81% 87% -81% 100% 60%-66% * Fail 60% Understandi The The The The The The ng of course student student student student student student content that has has has has has has is used as demonstr demonstra demonstra demonstra demonstra demonstra the basis for ated an ted an ted a good teda fait ted a poor ted writing exception excellent conceptual conceptual conceptual absolutely al conceptual understand understand understand no conceptu understand ing of basic ing of basic ing of basic conceptual al ing of basic concepts concepts concepts understand understan concepts of of of ing of basic ding of of marketing marketing marketing concepts basic marketing and how and how of concepts and how they are they are they are marketing of actually actually actually and how marketing actually being being being they are and how being applied in applied in applied in being they are applied in a real life a real-life a real-life applied in actually real-life business business business a real life being business organizatio organizatio organizatio business applied in organization n. n. organizatio a real-life n business organizati on Originality of reflects reflects reflects reflects reflects reflects a Information that the that the that the that the that the very high Student student student student student degree of has has has has plagiarism presented presented presented presented presented and is entirely original original a mature largely therefore original informatio Informatio of original plagiarized unaccepta Informati n in the n in the informatio ble. on in the report for report to plagiarized in the report the most some informatio report There is part. There extent. in the There is absolutely is a There is a report very little no tolerable barely There is a original attempt degree of acceptable slight informatio to plagiarism. degree of predominan plagiarize plagiarism.nce of original informatio 20 has and 20 Communicat Highly Well Good The report The report The report ion and develope developed communic is is is largely presentation communication and presented presented lacking in style communi ation and presentati with a with a structure cation presentatio on skills basic barely and skills structure, acceptable communi presentati presentati structure ation on skills on and and and 0