You are the VP of Marketing for Wal-Mart and have been asked to recommend whether Wal-Mart should

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You are the VP of Marketing for Wal-Mart and have been asked to recommend whether Wal-Mart should invest $100 million in new Wal-Mart Stores in the Eastern United States OR invest the same amount in upgrading their website and e-commerce platform.

Present the case for against each decision and choose one strategy (bricks or clicks), then explain why you chose that strategy.

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Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Dec 04, 2023 06:39 AM

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You are the VP of Marketing for Wal-Mart and have been asked to recommend whether Wal-Mart should

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Investing 100 million in new Walmart stores in the Eastern United States would have its advantages Heres the case for and against Case for New Stores ... View the full answer

Smith and Roberson Business Law

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