1. You then need to identify the criteria and you MUST use headings as outlined in assessment at least once - criteria must be 10 different key points. 
2. Then explain the criteria by identifying a name of product and how you ranked(1-5) the product . 
3. Then explain your ranking in the comments section to justify how you came to that decision. 

Criteria					Product 1  Stingray Refrigerator	Product 2  Stingray Car(Fordray)	Product 3  Stingray Phone car key app(UnlockMyRide)	Comments
	The size o	f			3	3	3
	opportunity (based
	on size of market)
Risk					3	4	4
Competitor environment					3	5	4
Ability to impact or shape market					2	4	3
Market Opportunity					3	4	4
Impact on Organisation					2	3	3
Social responsibility and sustainability					4	5	5
Innovation and Product development					5	3	4
Market Share and Customer base					2	4	4
Brand reputation and marketing effectiveness					3	5	4
Total					30	40	38