Question: You want to develop an iPhone app that allows users to reserve tables at restaurants. Your research has shown that 5 0 million people in

You want to develop an iPhone app that allows users to reserve tables at restaurants. Your research has shown that 50 million people in the U.S. own an iPhone and eat out at least once a week. Of those, about 10 million are likely early adopters of your app. Thus, 10 million people is your __________.
Total addressable market
Share of market
Serviceable available market
Market size

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